Your Multi Channel Dashboard Isn't the Problem, Your List Is.

The most common selling point of every email marketing provider is a bigger variety of channels to use, more opportunities to automate the process, and better dashboards to observe every step in real time. It's a feature-rich sales pitch that hits the bullseye in most cases, but it also addresses the wrong issue for the majority of clients that buy it.

The Dashboard Isn't Where Email Marketing Starts

The thing that multi channel marketing solutions can't fix is a messy contact list and an unprepared sending account. Any amount of beautiful statistics in a real-time dashboard won't fix the fact that an email campaign with guessed contacts and a brand new sending account will have abysmal delivery rates no matter what. Those who check those campaigns in the marketing dashboard will see those disappointing results right away, which makes the dashboard a frustrating experience.

The dashboard is where users begin their marketing activities. It's the only place they see right away, making it intuitive to interact with. The contact list and the sending account, meanwhile, are hidden until needed.

The Two Things That Must Be True Before Any Marketing Activity

There are two things that should be true before any marketing activity, and neither appears on a dashboard. Firstly, the contact list should be clean and verified, with real contacts that match the format required by every inbox those emails are sent to. Secondly, the sending account should be warmed up so that inbox providers don't consider it spam and hide the emails by default. Fix both of those issues, and even the most basic single channel marketing email will perform far better than a multi channel automated campaign with a bad list and no warmup.

Fix the Starting Point of Every Marketing Campaign

Unifers.ai begins where every marketing activity should, fixing problems with the contact list and warming up the sending account. It accomplishes both automatically before the user interacts with their own email marketing dashboard to create one single marketing campaign, multi channel or not.

By the time the user reaches the dashboard, the two primary issues it usually doesn't address are already fixed.

A Dashboard Comes Last. A List and Warmup Come First.

Almost every marketing activity involves those three steps, beginning always with a contact list and sending an account. Most users jump to the dashboard instead, and then wonder why their marketing activities fail so spectacularly.

Fix the cause before the effect, and the problems with marketing dashboards will be much easier to resolve. 

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