Daniel E. Okat

Sr Revenue Growth Manager @BIC

Shelton, CT, US

Led a 3-year brand-growth roadmap in partnership with Strategy & Marketing that delivered a 200 bps GP expansion through disciplined mix management and price governance.• Reduced trade spend by 1.5 pts by spearheading a cross-functional team to engineer a pay-for-performance architecture, reallocating funds into high growth channels to maximize ROI.• Delivered 6% net sales ahead of inflation growth through multiyear pricing strategy and disciplined price realization, shifting organizational focus from volume to value driven growth.• Spearheaded a 3-year Stationery portfolio rationalization, reducing SKU count by 50% and improving net sales per SKU by 21% while protecting topline sales.• Optimized Ecom price pack architecture to eliminate CRaP (Can\'t Realize a Profit) items, improving Amazon margin by 200 bps.• Designed a Good–Better–Best portfolio architecture for the $300M stationery portfolio, engineering a premiumization strategy that shifted 12% of volume toward high-margin SKUs and expanded brand GP by 150 bps.• Led a comprehensive Channel Mapping exercise with trade marketing to align MSRPs and pack architectures, ensuring e-commerce specific innovation did not erode B&M price floors.• Democratized RGM insights by deploying a PVM (Price-Volume-Mix) and RGM dashboard in Power BI, reducing executive pricing and promo decision-making cycle from weeks to real time.