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Commercial Manager @Deliveroo
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WORK HISTORY
Commercial Manager @Deliveroo
Dublin, IE
Full-Cycle Territory Ownership: Serve as the only commercial lead for the corporate division across three key markets, managing the end-to-end lifecycle of a large account portfolio.Record-Breaking Growth: Delivered a 90% YoY increase in GMV through strategic new business acquisition and high-impact account growth initiatives, plus 2 record breaking months in 2025.Regional Expansion: Established the commercial footprint into Northern Ireland and Scotland, securing 13 new partnerships and establishing a permanent regional footprint.Strategic Portfolio Management: Lead retention and expansion strategies for high-growth corporate clients, leveraging data insights to achieve a 35% YoY increase in early-lifecycle GMV.Cross-Functional Collaboration: Partner with C-suite stakeholders, HR, and Finance teams to design bespoke food programmes that optimise employee engagement and simplify administrative overheads.Market Resilience: Successfully stabilised and grew the Irish market solo following team restructuring, ensuring continuity of service and record revenue performance.Operational Excellence: Align local GTM strategies with global DoorDash/Deliveroo objectives, focusing on vertical expansion into grocery and retail to drive long-term unit economics.
EDUCATION
The Manchester College
Professional Marketing (Integrated Communications), Marketing
The Manchester College
Professional Marketing, Marketing
The Manchester College
Professional Marketing (Customer Experience), Marketing
Oldham 6th Form College
A Level, Psychology, Media Studies, Business Studies, IT.
SKILLS
ABOUT DANIEL OBRIEN
I am a Commercial Leader with 16+ years of experience specialised in launching and scaling complex markets across the UK and Ireland.Currently at Deliveroo/DoorDash, I lead our regional growth strategy for the Republic of Ireland, Northern Ireland and Scotland. I am passionate about building long-term partnerships with the world\'s most innovative companies, ranging from global AI pioneers to Tier 1 Fintech leaders, helping them scale their operations through bespoke corporate solutions.My focus is on driving 100% partner retention and significant revenue growth (recently delivering a 90% GMV uplift) while fostering a culture of operational excellence and employee wellbeing.
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