Chen Yu
Key Opinion Customer @Merck Group
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WORK HISTORY
Key Opinion Customer @Merck Group
Create sponsored bi-weekly posts on RED (Xiaohongshu) to drive conversion and referrals.• Generate regular, engaging content to expand and nurture follower base.
EDUCATION
Darmstadt University of Applied Sciences
Master's degree
Codecademy
HTML & CSS
Tulane University
Bachelor’s Degree
ABOUT CHEN YU
Trilingual media and marketing professional with 3+ years of combined professional experience in international content marketing, film production, and nonprofit communication & project management. As a quick learner, I have excelled across different industries, including B2B SaaS, B2C social networking, consumer electronics, and corporate innovation. Most recently, my role at Merck has allowed me to delve into data-driven innovation, expanding my expertise in emerging technologies and digital innovation across electronics, healthcare, and life science. I thrive on learning quickly and applying my skills to dynamic, forward-thinking environments. I am currently pursuing a Master’s degree in Expanded Media with a focus on immersive & interactive spatial design. Open to opportunities and collaboration in digital marketing, media production, and other creative areas. You can reach me at c•••@tulane.edu or via LinkedIn.
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