Corina Roy
Strategic Digital Leader - Create Business Value by Bridging Digital Marketing, Technology, & Customer Service
- Role
- Head of Field Digital Enablement at Equitable
- Location
- Springfield, MA, US
- LinkedIn followers
- 500 followers
About Corina Roy
As a Strategic Digital Leader my passion is in digital transformation and problem solving. My expertise is in digital strategies, development and implementation of B2C and B2B digital marketing programs and transformations. My focus is on improving customer experience to increase adoption and engagement by leveraging latest digital marketing trends and technologies. I execute by collaborating across all organizational levels to influence, innovate, problem solve, and drive buy-in. I have cultivated and developed high-performing teams. I have a sound business acumen and understanding of distribution in insurance and financial services.
Experience
Head of Field Digital Enablement
Sep 2023 — Present · New York, NY, US
Education
Westfield State University
Bachelor of Arts - BA
1988 — 1990
Holyoke Community College
Associate of Arts - AA
1985 — 1988
Skills
- Mobile Marketing
- Leadership
- Search Engine Marketing (Sem)
- Financial Services
- Web Design
- Insurance
- Online Advertising
- Management
- Social Media Marketing
- Lead Generation
- Online Marketing
- Digital Strategy
- Strategic Leadership
- B2b
- Direct Marketing
- Team Leadership
- Business-to-Business (B2b)
- Creative Direction
- SEO
- Web Analytics
- Strategy
- Social Networking
- Social Media
- Web Content Management
- Mentoring
- Usability
- Marketing
- Sem
- Web Marketing
- Marketing Strategy
- Search Engine Optimization (SEO)
- Digital Marketing
- Program Management
- Email Marketing
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