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Leon Barsoumian
Head of Data, Analytics and Insights @Equitable
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WORK HISTORY
Head of Data, Analytics and Insights @Equitable
Boston, MA, US
Led full analytics transformation, increasing marketing impact by 40% and driving strategic data initiatives.• Built the Marketing Data Hub, enabling advanced client & advisor analytics for performance measurement and targeting.• Drove $2M+ in vendor cost savings and improved budgeting through analytics-driven efficiencies.• Developed NPS & brand tracking frameworks, embedding insights into strategic planning.• Revamped and strengthened the analytics team, improving collaboration and elevating analytics maturity.Key Wins:• +62-point YoY eNPS increase, boosting team engagement.• Designed & launched executive-level dashboards, enhancing data-driven decision-making.
EDUCATION
Babson F.W. Olin Graduate School of Business
MBA, Marketing & Strategy
Questrom School of Business, Boston University
BSBA, Management Information Systems
ABOUT LEON BARSOUMIAN
Analytics Executive specializing in Marketing Analytics, Customer Insights, and Data Strategy.For over 20 years, I’ve led analytics and insights teams in transforming marketing effectiveness, unlocking customer value, and delivering measurable ROI — while building engaged, high-performing organizations along the way.Core strengths include:• Strategic Leadership – Building and scaling high-performing teams• Marketing Analytics & ROI – Designing frameworks that maximize investments• Customer & Market Insights – Embedding analytics into decision-making• Data & Martech Strategy – Implementing platforms that power smarter campaignsSelected highlights:• Increased media ROI by 23% for a financial services client, saving millions• Built a Marketing Data Hub at Equitable, unlocking customer and advisor insights• Improved team engagement by +62 eNPS YoY, demonstrating that culture drives performanceWhat I’m most proud of isn’t just the numbers, it’s helping teams thrive so they can deliver them.I thrive at the intersection of data, marketing, and business strategy, helping organizations turn analytics into a true competitive advantage.
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