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Constantin Lubbe
Country Director Dach @Paula's Choice Skincare
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WORK HISTORY
Country Director Dach @Paula's Choice Skincare
Leading the DACH business for a global DTC-first skincare brand. Responsible for P&L, regional growth strategy, and cross-functional team leadership (Marketing, Sales, Customer Care).Business Growth: Delivering double-digit revenue growth by optimizing the omnichannel mix (DTC focus + strategic retail partnerships) and focusing on full-funnel strategies across all touchpoints.Data Intelligence: Introduction of EU-wide data-driven performance tracking to shorten decision cycles and optimize media spend efficiency.Operational Excellence: Re-structured regional investments and workflows, resulting in increased agility and market responsiveness.Leadership: Fostering a culture of transparency and collaboration across local and global stakeholders.Business: Accelerated business growth through strategic customer onboarding and the revitalization of dormant partnerships, utilizing data-backed playbooks.
EDUCATION
Universidad de Granada
LADE, Business Administration
University of Mannheim
Bachelor of Science, Business Administration
University of Westminster
Master of Science, Marketing Management
SKILLS
ABOUT CONSTANTIN LUBBE
I don\'t just manage brands; I build scalable business models backed by data. With 13+ years bridging the gap between FMCG strategy and Tech execution, I help organizations turn digital potential into revenue.As a Country Director DACH at Paula’s Choice Skincare, I lead the marketing, customer care and field sales team to drive regional growth and operational excellence across Germany, Austria and Switzerland. I led a major transformation in our team’s ways of working to improve agility and collaboration. In addition, I have spearheaded expansion into new markets and channels, strengthening strategic partnerships to boost brand presence, and delivered consistent market-share gains despite a fiercely competitive landscape by established brands. I’m also deeply involved in broader European projects and work closely with our global team on various topics, ensuring local strategies align with our worldwide vision.Previously I served as Marketing Director at L’Oréal in the GSA region (Germany, Switzerland, Austria) managing iconic beauty brands and high-impact campaigns. Having sat in the decision-maker seat for over a decade, I understand exactly what brands need from platforms and tech partners, thus translating capabilities into business values for brands.My leadership philosophy is rooted in transparency and open communication - I believe in building trust and empowering teams, blending strategic vision with hands-on leadership to drive sustainable growth and innovation.
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