Claudia Ginty
Director of Field and Channel Marketing @Cox Communications
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WORK HISTORY
Director of Field and Channel Marketing @Cox Communications
Head of the Marketing /Sales channel relationship for the Southeast Region. Lead the strategy and execution of all marketing initiatives designed to increase sales traffic, sales close rates and sales revenue/effectiveness. Assisted sales in achieveing key performance indicators for the last two years. In addition, role lead competitive intelligence and response plans for the region and lastly role drove regional branding efforts thru events and sponsorships.Recognized as one of the top Southeast regional leaders for driving business initiatives and driving for results that led to achieveing the system\'s revenue and sales goals. Specifics: • Lead development and execution of sales channel marketing plans, inclduing the strategy, develeopment and execution of quarterly offer training plans. Plans also include identification of sales opportunities./business gaps and co development of plan with the sales channel leader to improve performance. • Developed competitive efforts: From analysis/identification of competitive impact to creation of strategic competitive response plan; driving implementation of competitive response activities with focus on internal competitive acumen. • Accountable for event presence across Southeast communities focusing on activating brand and maximizing sales potential and synergies within the various Cox entities such as Cox Communications, Cox Business and Cox Media.
EDUCATION
The University of Southern Mississippi
Bachelor of Arts (B.A.), Communications- Radio, Television and Film
University of New Orleans
Master of Business Administration (MBA)
ABOUT CLAUDIA GINTY
Accomplished, results-driven marketing director offering strategic experience in driving market share, brand recognition, and revenue. Recognized as a driven and collaborative leader who consistently delivers results that exceed employer expectations. Characterized as a change agent and a creative problem solver, who has a deep and diverse knowledge of operations, product, competitive, retention, and sales. Professional strengths and abilities include: • Strategic & Tactical Planning • Strong Communicator • Self Starter • Sales Channel Marketing • Competitive Strategy & Implementation • Collaborative Leader • Product Marketing • Operations Depth • P&L Management • Innovative Thinker • Action Oriented Leader • Retention Marketing • Customer Focused Marketer
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