Citra Utami
Content Product Manager @Microsoft
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WORK HISTORY
Content Product Manager @Microsoft
Drove content product operations and localization strategy for the Indonesian market, integrating AI-powered features and cross-functional collaboration, resulting in a 17.91% boost in page engagement and successful rollout of regionally optimized content systems.
EDUCATION
University of Indonesia
Bachelor of Arts - BA
SMA Negeri 8 Jakarta
High School Diploma
SKILLS
ABOUT CITRA UTAMI
Hi, I’m Citra! When I’m not being bossed around by my cat, I’m usually building scalable systems for digital content and product operations. With 8+ years of experience at global tech companies like Microsoft, TikTok, and beyond, I’ve supported the launch of high-impact features, driven growth through data and AI, and helped deliver content experiences that reach millions. My work sits at the intersection of product operations, content, data, AI/ML, and system design—whether it’s enhancing discoverability, refining moderation pipelines, or leading multi-market localization projects across APAC and SEA. I’m passionate about simplifying the complex, building things that matter, learning something new every day, and sharing what I pick up along the way. If you’re into AI-powered content, scaling operations, or just want to talk tech (or cats!), let’s connect!
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