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Chris Heffner
Director Athlete Relations @World Surf League
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WORK HISTORY
Director Athlete Relations @World Surf League
Surfer Engagement & Relations:• Serve as the primary liaison between the WSL office and WSL Surfers, fostering strong relationships.• Proactively address Surfer concerns, feedback, and opportunities for engagement with the league.• Develop and implement strategies to enhance Surfer involvement in WSL programs and initiatives.Strategic Program Development:• Lead initiatives that support Surfer career development, wellness, and transition programs.• Drive innovation in Surfer programs that enhance their experience with the league.Brand & Marketing Collaboration:• Work closely with the marketing and communications teams to integrate Surfers into league promotions and brand campaigns.• Support Surfers in developing their personal brands and leveraging WSL platforms.• Identify and manage opportunities for Surfers to engage with sponsors, media, and community initiatives.Crisis Management & Support:• Serve as a trusted resource for Surfers in times of crisis, providing guidance and connecting them with necessary resources.• Develop and implement strategies to proactively support Surfers in navigating challenges related to media, reputation, and personal development.Event & Community Engagement:• Coordinate Surfer participation in key WSL events and activations.• Oversee Surfer involvement in community relations and social impact initiatives.Stakeholder Collaboration & Communication:• Work closely with WSL representatives and Surfer’s management and teams to ensure alignment in Surfer-related efforts.• Act as a liaison between Surfers and WSL executives to facilitate open communication and engagement.• Provide regular reports and insights on Surfer engagement trends and program effectiveness.
SKILLS
ABOUT CHRIS HEFFNER
25+ years as a marketing professional with a focus on international sport, entertainment, and athlete environments- Recruited, managed, and coached multiple World Champions and Olympic Medalists- Organized high-profile, international sporting events generating record attendance and ratings- Manage marketing, athlete, and event budgets of $10M+- Negotiate and manage multi-million dollar contracts for events, partnerships, and athletes- Strong organizational skills as an event, operations, and athlete manager- Demonstrates strategic leadership by developing budgets, job descriptions, policies, and procedures that increase efficiency and productivity- Have managed and led teams of 100+ staff- Ability to perform under pressure- An organized, hard-working, goal-oriented marketing professional regarded as an outstanding leader and manager who attracts, motivates and maintains staff.
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