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Luca Canali

Director of Merchandising @World Surf League

Los Angeles, CA, US
EMAILS
l••••••@worldsurfleague.com
MOBILE NUMBERS
+15•••••••35

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WORK HISTORY

Dec 2022 — Present

Director of Merchandising @World Surf League

Lead Design, Sourcing, Product Development and Planning to execute the merchandising strategy • Manage department budget and P&L and financial planning • Build and execute the product creation calendar • Develop merchandise wholesale offering and go-to-market strategy • Provide creative direction and lead sourcing strategy for all collections • Lead WSL collaborations and royalty-generating partnerships

EDUCATION

N/A

Trustforte Corp.

Bachelor of Science - BS, Merchandising

SKILLS

Trend AnalysisTextilesMarketing StrategyBrand DevelopmentMarket AnalysisApparelLeadershipMarket ResearchFootwearProduct MarketingSalesCoaching & MentoringStreetwearData AnalysisStrategyFashionFinancial AnalysisManagementPricingLuxury GoodsSportswearProject ManagementSnowboardingCreative DirectionProduct DevelopmentMerchandisingBrand ManagementProduct ManagementMarketing ManagementStrategic PlanningMarketingAction SportsBusiness DevelopmentRetail

ABOUT LUCA CANALI

Creative and strategic Merchandising and Product Leader with extensive international…

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