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Strategy Manager - New Balance, Football Australia, Hasbro, Arla @Mediahub Worldwide
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WORK HISTORY
Strategy Manager - New Balance, Football Australia, Hasbro, Arla @Mediahub Worldwide
EDUCATION
University of Southampton
BSc Web Science, SOCIAL SCIENCES
ABOUT CHLÖE CRIPPS
Strategy Manager specialising in sport and culturally-led growth.I design integrated media and communications ecosystems grounded in audience, cultural, category and company insight to deliver brand growth.My experience spans global fitness, technology and lifestyle and FMCG brands across EMEA and APAC. Highlights include:• Building New Balance strategy across EMEA and APAC, developing campaigns around tentpole moments such as the Australian Open and Sydney Marathon• Consulting on Runna’s early go-to-market strategy• Developing the media strategy for the AFC Women\'s Asian Cup• Supporting the launch of ŌURA into the Australian market• Leading the strategic repositioning of Castello in AustraliaAlongside my role, I founded Sideline Headline on Substack, a platform exploring how sport brands show up in culture and grows sports.Outside of work, I’m usually travelling, training, chasing sunrises, analysing pop culture (often through a Taylor Swift lens), and overthinking what it all means. Curiosity drives both my professional and creative work.
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