Charu Mullick
Head- Consumer Business Insights & Analytics (Isc Region) @Haleon
Signup · Get unlimited contacts
WORK HISTORY
Head- Consumer Business Insights & Analytics (Isc Region) @Haleon
IN
Description:As a strategic consumer insights leader, drives enterprise-wide decision-making by integrating consumer behaviour, market intelligence, and business strategy across multiple geographies. As a transformation enabler, aligns cross-functional priorities to embed consumer-centric thinking into long-term growth and innovation agendas.Achievements:• Influenced $500M+ strategic business decisions by delivering consumer-led insights across India, Sri Lanka, Bangladesh, and Nepal• Improved decision-making effectiveness by 30% through predictive analytics and structured insight frameworks• Partnered with 50+ senior stakeholders, driving 12% increase in consumer engagement and 10% uplift in ROI• Enhanced marketing efficiency by 20% through integrated analysis of media, brand, and consumer performance• Reduced project turnaround time by 15% by driving data-led transformation and process optimisation• Enabled 8–10% revenue growth by embedding behavioural insights into innovation and repositioning 3+ flagship brandsSkills:Consumer Insights Strategy, Business Strategy, Stakeholder Management, Trend Forecasting, Market Intelligence
EDUCATION
Lady Shriram College
Bachelor of Arts (B.A.), Psychology
Institute of Management Technology, Ghaziabad
Postgraduate Diploma, Personnel Management
Delhi University
MA , Psychology
ABOUT CHARU MULLICK
Great businesses are not built on data alone—they are built on a deep understanding of people.”Driven by this ideology, I am a seasoned Consumer Insights & Strategy Leader with 25+ years of experience translating human understanding into transformative business outcomes across FMCG, media, and analytics-driven organisations.With a strong foundation in psychology, I showcase a distinctive ability to decode consumer behaviour, cultural nuances & shifts, and market dynamics and turn complex data into powerful narratives that shape strategy, innovation, and growth. Currently leading Consumer, Business Insights & Analytics (CBIA) for Haleon across the ISC region, enabling enterprise-wide consumer-centricity and future-ready decision-making.Career Highlights: Architecting enterprise-wide consumer-centric strategies across high-growth markets Translating behavioural insights into scalable innovation and business impact Building and mentoring high-performance, insights-driven teams Influencing senior leadership to unlock strategic growth opportunitiesAspires to continuously elevate the role of insights—from a support function to a strategic growth engine—by integrating psychology, data intelligence, and foresight into every business decision.Feel free to connect (c••••••••@gmail.com) if these areas of expertise align with your business priorities or if you’re exploring opportunities to build consumer-led growth strategies.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.