Charu Mullick
Strategic Consumer Insights Leader | Head – CBIA @ Haleon | 25+ Years Driving Consumer-Centric Growth, Business Strategy & Market Transformation | Turning Human Understanding into Scalable Business Impact
- Role
- Head- Consumer Business Insights & Analytics (Isc Region) at Haleon
- Location
- South Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Charu Mullick
Great businesses are not built on data alone—they are built on a deep understanding of people.”Driven by this ideology, I am a seasoned Consumer Insights & Strategy Leader with 25+ years of experience translating human understanding into transformative business outcomes across FMCG, media, and analytics-driven organisations.With a strong foundation in psychology, I showcase a distinctive ability to decode consumer behaviour, cultural nuances & shifts, and market dynamics and turn complex data into powerful narratives that shape strategy, innovation, and growth. Currently leading Consumer, Business Insights & Analytics (CBIA) for Haleon across the ISC region, enabling enterprise-wide consumer-centricity and future-ready decision-making.Career Highlights: Architecting enterprise-wide consumer-centric strategies across high-growth markets Translating behavioural insights into scalable innovation and business impact Building and mentoring high-performance, insights-driven teams Influencing senior leadership to unlock strategic growth opportunitiesAspires to continuously elevate the role of insights—from a support function to a strategic growth engine—by integrating psychology, data intelligence, and foresight into every business decision.Feel free to connect (c••••••••@gmail.com) if these areas of expertise align with your business priorities or if you’re exploring opportunities to build consumer-led growth strategies.
Experience
Head- Consumer Business Insights & Analytics (Isc Region)
Apr 2020 — Present · IN
Description:As a strategic consumer insights leader, drives enterprise-wide decision-making by integrating consumer behaviour, market intelligence, and business strategy across multiple geographies. As a transformation enabler, aligns cross-functional priorities to embed consumer-centric thinking into long-term growth and innovation agendas.Achievements:• Influenced $500M+ strategic business decisions by delivering consumer-led insights across India, Sri Lanka, Bangladesh, and Nepal• Improved decision-making effectiveness by 30% through predictive analytics and structured insight frameworks• Partnered with 50+ senior stakeholders, driving 12% increase in consumer engagement and 10% uplift in ROI• Enhanced marketing efficiency by 20% through integrated analysis of media, brand, and consumer performance• Reduced project turnaround time by 15% by driving data-led transformation and process optimisation• Enabled 8–10% revenue growth by embedding behavioural insights into innovation and repositioning 3+ flagship brandsSkills:Consumer Insights Strategy, Business Strategy, Stakeholder Management, Trend Forecasting, Market Intelligence
Education
Lady Shriram College
Bachelor of Arts (B.A.), Psychology
Institute of Management Technology, Ghaziabad
Postgraduate Diploma, Personnel Management
2002 — 2003
Delhi University
MA , Psychology
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