Carter Welch

WORK HISTORY

EDUCATION

ABOUT CARTER WELCH

Simplify and focus. With breadth of experience ranging from Brand Management at Procter & Gamble, to owning his own company, Carter guides and equips owners to grow revenue, profit and company value. He helps clients simplify what can feel like an overwhelming array of strategic choices and guides owners to focus on implementable strategies and skills needed to drive profitable growth and peace of mind in running their business. Carter has led sales, marketing, Brand and general management for large & small businesses. He has owned a company and knows what it’s like to feel alone, wrestling with issues of growth, culture, people, time & profit. His passion is helping clients regain the joy, confidence and purpose they felt when they began their business journey. Today he serves clients as a consultant, advisor, coach, and fractional Chief Marketing Officer. He has served clients in many industries: Professional Services, Manufacturing, Software, Consumer Packaged Goods, Food, Legal, Lumber, Retail, Tech, Healthcare, Construction, Banking, Financial Services, Education, and Non-profits. Leveraging extensive experience building and marketing new business and product lines, he can be a valuable asset for a company requiring advisory related to Brand Growth, vision, strategy, expansion, rapid growth, or stagnant sales. His expertise includes: business development, marketing, revenue optimization, negotiating, change management, scaling for growth, biz dev, building teams, delivering improved profitability, streamlining business processes, and brand management strategies. Carter has driven growth through innovative strategies, implementing business development initiatives, and executing GTM campaigns. An “Ad Age Marketing 100” award-winning growth leader, he has turned around declining companies and industries, through long-term planning, repositioning, customer marketing campaigns, and comprehensive, measurable sales execution. An industry visionary, he loves to work with a range of clients: whether it is scaling a rapidly growing business or guiding an owner who feels desperately stuck. In one role, he transformed a declining food product business by implementing turnaround planning and grew the division from $10M to $60M in three years, increased distribution from 30% to 90% ACV, and improved operating margins by 10 points. He identified and negotiated licensing partnerships with major food and entertainment brands, leads manufacturing process changes, and secures capital investments.