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Carlos González Huesca
Head of Revenue Growth Management @Jafra Cosmetics International
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WORK HISTORY
Head of Revenue Growth Management @Jafra Cosmetics International
MX
Lead JAFRA’s national RGM strategy, positioning it as a key driver of profitable growth across channels.Highlights:+13% YoY revenue growth & +12% margin improvement by redefining pricing, trade terms, and investment allocation.Established RGM governance: gross-to-net tracking, pricing policy, trade spend optimization, and portfolio management.Reduced inventory & operational costs by 8% via advanced forecasting and Power BI insights.Developed real-time dashboards for executive decision-making, aligning Marketing, Sales, Supply Chain & Finance.
EDUCATION
CEUPE - European Business School
Postgraduate, International Trade & Logistics
Escuela Bancaria y Comercial
Bachelor of Business Administration (B.B.A.), Management
Universidad Anáhuac
Diplomatura, Strategic Planning
Tecnológico de Monterrey
Diplomatura, Strategic marketing & merchandising
Universidad Anáhuac
Master's degree, Business Management
ABOUT CARLOS GONZÁLEZ HUESCA
Senior Commercial & Strategy Executive with 15+ years of experience driving growth, profitability, and transformation across FMCG, Retail, and B2B logistics. I specialize in Revenue Growth Management (RGM), commercial strategy, pricing optimization, and omnichannel execution, with a track record of delivering double-digit revenue growth, margin improvement, and operational efficiency.I combine strategic vision, financial acumen, and hands-on leadership to align cross-functional teams, optimize portfolios, and deploy scalable growth strategies. Experienced in leading national and regional initiatives, managing P&L, and driving digital transformation and data-driven decision-making in high-growth, competitive markets.Core Strengths:Revenue Growth Management & Pricing StrategyStrategic & Commercial PlanningP & L Ownership & Financial PerformanceGo-to-Market (GTM) & Omnichannel ExecutionTrade & Promotion Effectiveness (ROI)Digital Transformation & BI Tools (Power BI, Salesforce)Cross-Functional Leadership & Team DevelopmentSelected Achievements:+13% revenue growth & +12% margin improvement via RGM strategy (JAFRA)$6.5M USD operational savings through commercial transformation (ICTSI)+9% revenue & market share gain through pricing and loyalty programs (FEMSA)+14% market share increase via pricing optimization & analytics (Walmart)Open to executive opportunities as Director of Commercial Strategy, Director of Revenue Growth Management, Head of Strategic Planning, or VP-level roles in dynamic Retail, FMCG, CPG, or high-growth sectors.
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