Carine Wright

Senior Business Development Manager @ITW

Baltimore, MD, US

As the Senior Business Development Manager (SBDM) I strive and work towards growing and positioning the business for long-term success. This position works collaboratively with the product line Director of Operations, Director of Chain Sales, National Account team, field selling organization and engineering.As the SBDM I am the product sales expert for Vulcan’s portfolio. I am required to play an integral leadership role to build and drive growth initiatives. I am responsible for building business relationships across the company and with customers. I train, influence, recommend, and specify our product portfolio to a diverse base within the industry including internal food service sales organization, dealer/distributor partners, foodservice consultants, and end customers that cross numerous business segments.Drive launch and go-to-market strategies for new products; Work national and regional tradeshows/conferences; Work collaboratively with engineering for customer-backed innovation; Work collaboratively with Director of Operations and Director of Chains to drive company initiatives.I work closely with the Culinary and Marketing teams to enable sales and continue enhancing the culinary experience through product training development, hands-on product demonstrations, product videos, marketing collateral, content creation, and cross-functional leadership.As a leading member of the product team, I contribute to both the Annual Operating Plan (AOP) and Long-Range Plan (LRP).