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Founder @Amigos Do Cx
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WORK HISTORY
Founder @Amigos Do Cx
São Paulo, BR
EDUCATION
Google Academy
Certificado, Google Analytics for beginners
ESPM
Master's degree, Digital Marketing and Comunication
American School of Brasília
Lower, Middle and High School
Northwestern University
Certification, Customer Experience Innovation
CX University
Certification, Customer Experience
UniCEUB - Centro Universitário de Brasília
Advertising and Marketing
Ibmec
Master of Sports Marketing and Management
FGV - Fundação Getulio Vargas
Master of Business Administration (MBA)
Friends of Tomorrow
Aerolito, Futurism
Converge You
Big Data and Marketing Intelligence
SKILLS
ABOUT BRUNO GUIMARÃES
Nice to meet you, I\'m Bruno Guimarães, Founder of Amigos do CX (CX Friends) Community. The best one in Brazil. My mission is to transform journeys, eliminate friction, and generate real value for businesses through strategic customer experience management. Today, I am responsible for leading the CX area in markets such as Brazil, Mexico, Argentina, Chile, Colombia, Peru, Ecuador, and Ontario, connecting different cultures to a unified experience vision.With over 10 years of experience, I have been helping companies design customer-centric strategies, creating simpler, more memorable journeys with a direct impact on results.Among my key achievements, I highlight: Increase in CSAT by +10 points at Betano in 1 year in the Brazilian market through journey restructuring and active customer listening. Reduction in churn by 13% with the implementation of loyalty actions and voice of the customer programs at MMA in 2019. Increase of 3-4% in engagement rate in Latam markets. Brazil with an average response rate of 22% and the remaining markets at 18%. Leadership of international CX projects with a direct impact on retention metrics and lifetime value (LTV).I am the founder of the Amigos do CX Community, one of the largest customer experience initiatives in Brazil, with over organic followers on LinkedIn. Co-Founder of the Wow Summit, 2025 was the 5º edition with +1200 attendees. I also served as an international judge for the Customer Centricity World Series Awards (2020–2026), and I was recognized three times as one of the Top 25 Global CX Influencers by the Customer Experience Magazine (UK).I am a co-author of the international book \"Customer Experience 2\" and author of the e-book \"What I Learned with CX?\", which is now in its 2nd Season. Additionally, I am a speaker and a frequent presence in podcasts and events in the field.If you\'d like to exchange experiences about CX, loyalty, active listening, or transformation projects, I would be glad to chat! Contact: b••••••••@bguimaraes.com WhatsApp:+55••••••••08
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