Brigitte Savournin
Digital Growth Director @Sodexo
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WORK HISTORY
Digital Growth Director @Sodexo
Issy-les-Moulineaux, FR
Lead Internal Digital Marketing Agency to support business growth across Europe Support countries to build their own annual Digital Marketing plan (incl. Hunting, Farming, Retention)Measure & report performances of all digital marketing campaigns (ROI and KPIs)Design brand awareness and lead generation digital campaigns for sales and retention activitiesAdvise on the creation of content, paid, SEO and website strategies to deliver revenue growthRecommend best channels and tactics to reach targets and deliver key messagesBuild long and short-term plans to achieve goals (leads, MQLs, pipeline)Drive data transformation to track performance supported by integrated stack Contribute to Group cross-projects (digital stack, brand-led programs, ABM, etc.)Direct Management of 8 FTE - Work closely with Inside & Field Sales, Retention, CRM & Comms teams
EDUCATION
CY Cergy Paris Université
DEUG Droit - DU juriste bilingue, Legal
Université Paris Nanterre
Maîtrise Information-Communication, Communication, Marketing, General
Sciences Po
Master, Information management
SKILLS
ABOUT BRIGITTE SAVOURNIN
Seasoned, B2B high-tech marketing expert with track-record results and ability to create and deliver world class brand and digital marketing programs (demand generation, brand awareness, website redesign, etc.), including internal and external coordination. I’m passionate about building high-performing teams.15+ years work experience in:Digital Growth StrategyCorporate Communications & Public Relations Brand (company & product messaging, guidelines)Content Analyst RelationsEvent ManagementGo-To-MarketProduct MarketingTeam ManagementExtensive experience in SaaS, Fintech, Software and Service industriesSpecialities: Digital Marketing Strategy, Demand Generation, Lead Nurturing, Corporate Branding, Email Marketing, CMS, Responsive Design, Web Analytics, SEO/SEA, Social Media, Market and Customer research and insights, Go to Market Strategy, HubSpot, Marketo, Salesforce
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