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Brianna Lonergan
VP Partner, Strategy and Planning @FINN Partners
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WORK HISTORY
VP Partner, Strategy and Planning @FINN Partners
Boston, MA, US
Strategy and Insights:Create brand strategies, messaging frameworks, content strategies, and go-to-market plans.Discover compelling human problems and insights to unlock them.Lead and inspire creative teams to grasp even the most complex accounts.Write and advise in the creation of ads and content across many channels, e.g, digital advertising, social media, interactive, video, native content, out-of-home, print advertising, radio, presentations, sales collateral.Account Leadership:Provide sound strategic partnership to my clients.Cultivate account value and growth for the agency.Agency Leadership:Advise and collaborate with teams across the entire agency to inspire human-centric strategies.Motivate, mentor, and lead mid- and junior-level staff across departments.Industries and Clients:Advanced Manufacturing, Technology, Retail, Biotech/Life Sciences, Higher Education, Healthcare, Insurance, Software +GE, Baker Hughes, Waygate Technologies, S&P Global Commodity Insights, Erda Energy, American Psychiatric Association Foundation, CareFirst BlueCross BlueShield, Vanderbilt Health, PENTAX Medical, AdvaMed, Azenta Life Sciences, PSOMRI, Mass Department of Public Health, Hey! I\'m Trans for Trans Lifeline, Cuisinart Outdoor, Amylyx Pharmaceuticals, Dedham Savings, GBH News, Henry Bear\'s Park, Northeastern University, Wentworth Institute of Technology, Volante Technologies, Code42, MA Freemasons, Team IMPACT, Zoo New England, New York Thoroughbred Horseman\'s Association (NYTHA), Philips, Emerson Hospital, Thermo Fisher Scientific, Finagle a Bagel +
EDUCATION
Salve Regina University
Master, Business Administration
Salve Regina University
Bachelor, Marketing
SKILLS
ABOUT BRIANNA LONERGAN
Humans are interesting creatures with all kinds of problems. Some they know about, and others they don\'t (yet recognize as problems). It’s a good thing there are so many brands out there trying to solve them. And it\'s a great thing when they get to know each other. So, where does a strategist like me come in?I’m here to make those connections. I help brands help people fix problems.I believe in asking a lot of questions. My favorite: why?(Duh.)I believe in speaking up to nudge comfortable boundaries a little further out, respectfully. I believe in looking at challenges from every angle to find common ground people didn\'t know they were standing on.I believe in investing in one another to make us all better. We\'re all a work in progress, after all.For over a decade, I’ve had the pleasure of applying these values to help my clients in the advertising industry get to know the people they\'ve set out to solve problems for. I love nothing more than bringing great brand stories to life by discovering meaningful insights, inspiring killer creative concepts, and designing strategic plans to influence people (for their own good, of course) in exciting new ways.
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