Rachel Neff

WORK HISTORY

EDUCATION

ABOUT RACHEL NEFF

I integrate digital marketing, data analytics and strategy with traditional public relations tactics for maximum impact. After finishing a PhD in Spanish literature, I discovered the world of PR when I worked as an editor for a university communications department. Next, I spent time at a video product and video marketing agency, where I was instrumental in helping them acquire the prestigious Google Partners designation when I finished the 2016 Specialist Challenge for Google AdWords (now Google Ads). Over the next several years, I taught myself everything there was about marketing campaigns, organic and paid social media, PPC campaigns, social media optimization and search engine optimization (SEO). My education and editing background have given me exceptional writing and editing skills, superior knowledge of AP and MLA style guides, and strong research and analytical skills. I love working with a variety of clients and my experience spans both business-to-business and business-to-consumer brands. I enjoy telling my clients\' stories and making sure we reach the right audience at the right time, while also considering where content will live and be found beyond the initial campaign. Things I am known to say- How do we \"slow the scroll\"- Have we thought about SEO- We have three clicks to capture their attention- That sounds great, but what does that kind of content pace look like five years from now?