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Start for FreeBrian Azzarello
Vice President, Commerce Experience @Arc Worldwide
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WORK HISTORY
Vice President, Commerce Experience @Arc Worldwide
Chicago, IL, US
Launched Arc’s commerce media strategy team that has grown to 10 practitionersLed comprehensive omnichannel and retail media strategy development across wide portfolio of consumer brands, optimizing budgets and maximizing ROI in collaboration with internal teams and external agenciesSpearheaded innovative and breakthrough channel plans, driving alignment across brand, sales and creative teamsDeveloped and executed omnichannel and retail media strategies spanning onsite, offsite and in store tactics, driving brand visibility, engagement and conversionLed development of key agency tools for omnichannel and retail media planning, campaign measurement and retailer / media vendor intelligenceStayed abreast of retail media industry trends and emerging technologies, delivering thought leadership and innovative recommendations to senior management. Key Accounts: Kraft Heinz, Clorox, Hormel, Molson Coors, Gerber
EDUCATION
Roosevelt University
Master of Science, Integrated Marketing Communications
Loyola University New Orleans
Bachelor of Arts, Public Relations
SKILLS
ABOUT BRIAN AZZARELLO
Data-driven, creativity fueled and results oriented commerce practitioner with 15 years of CPG category experience and diverse background in integrated marketing and media. Deep knowledge of omnichannel commerce media across array of retailers and marketplaces.
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