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Start for FreeBrad Parker
Vice President, Marketing @Fluidra North America
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WORK HISTORY
Vice President, Marketing @Fluidra North America
Carlsbad, CA, US
As Vice President of Marketing, I lead Fluidra\'s go-to-market planning and execution, consumer mobile apps division, UX design, and brand and digital marketing programs for our North American business. Responsibilities include-Lead go-to-market strategy, planning and execution for all new product and service introductions in the North American market, including KPI development and the measurement frameworks to track achievement-Oversee strategy, governance and implementation of Fluidra\'s consumer mobile apps, working closely within a matrix of product owners, firmware and software devs, UX designers, and product and business teams to ensure the customer experience and feature set are aligned to business goals-Accelerating organizational focus on the user experience by leading and empowering UX expertise and design focus across all digital touchpoints-mobile apps, web, onboard experiences and services-Establishing a CRM-based marketing automation program to facilitate customer-targeted and coordinated multi-channel communication campaigns across touchpoints-Developing and overseeing brand strategies and a foundational architecture across a wide range of some of the most trusted and recognized brands in the pool industry-Driving alignment between my departmental strategies and top leadership in both North America and our Global headquarters (Barcelona, Spain)
EDUCATION
University of Colorado Boulder
Bachelor of Arts, Philosophy
California Polytechnic State University-San Luis Obispo
Master of Arts (honors), English
SKILLS
ABOUT BRAD PARKER
An agile, forward-thinking and strategic leader focused on transforming and maturing the way in which products, marketing and services deliver a better customer experience.
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