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Borja Martín Moro
Data Intelligence Manager @Astara
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WORK HISTORY
Data Intelligence Manager @Astara
Madrid, ES
EDUCATION
Universidad Complutense de Madrid
Grado en Administración y Dirección de Empresas, Finanzas
SKILLS
ABOUT BORJA MARTÍN MORO
With more than 10 years of experience in the field of market research, I am passionate about discovering and understanding consumer needs, motivations and behaviours. As Consumer Insights Manager, I bring a holistic and diverse view of the market, based on quantitative and qualitative data analysis and the creation of relevant and customised consumer segments.In my current role, I lead and execute Verisure\'s consumer research strategy, managing various market research projects. I oversee the collection of data from different sources and vendors, and use advanced data analysis techniques to extract meaningful insights from consumer feedback and behavioural data. In addition, I analyse consumer data to identify and create segments based on demographic, behavioural and preference variables. These insights and segments allow me to provide effective recommendations.
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