Alberto Blanco

About Alberto Blanco

The plethora of digital touchpoints presents a transformational point for modern business. Mapping a clear digital path forward is my specialty.As an outside advisor, I rethink how business works in today\'s digitally altered reality. Bringing the “know-how” of building best-in-class digital properties – from business case to design, execution, launch, and adoption. Decades of hard-won successes have honed my talent/skill stack into a very sharp spear, indeed. With a 30+ year track record of solid outcomes. Now at my peak, I hit the ground running, uncovering inefficiencies and finding competitive insights, solving the big challenges through IP worthy innovation by applying world-class methodologies. Whether that means process improvement through automation, increased engagement through better user experiences or brand positioning to boost market share. On the consumer side, I’ve produced award-winning ads, websites, mobile and tablet apps, led hundreds of projects including programmatic campaigns, SEM/SEO, email remarketing, social media campaigns, mobile-first strategies, POS solutions, most with heavy CRM/CLM/CMS/API integrations. On the operations side, I\'ve designed enterprise-level software and helped architect the underlying systems. Most recently: a full customer service system for one of the largest health insurances’, transformed end-to-end operations for the nation’s largest caregiver and helped the largest energy services company reimagine their next-gen seismic modeling applications and optimized their hyper-computing management solution. Clients include: GE Worldwide (DAOR), Fujifilm (DAOR), FOX TV, Hasbro, Sony, Samsung, Manpower, Adecco, ExpressPros, Humana, Metlife, Weatherford, Exxon, Schlumberger, BHP Billiton, Nissan, PSE & G, Pfizer, Merck, CitiBank, Michelin Tires, CSpire, Henry Schein, LCBO, JPMC, LoyaltyOne, SchoolNet, New Classrooms, NY Department of Education, Home Shopping Network, Rogers, SportsChek, HMSHost, and others.

Experience

1. Digital Products Strategist

   SRAM

   May 2021 — Present · Chicago, IL, US

Education

• University of Miami

  BA, Advertising & Marketing

  1978 — 1982

• Miami Dade College

  Associate of Arts - AA, Art/Art Studies, General

  1976 — 1978

• Belen Prep School

  High School, High School/Secondary Diplomas and Certificates

  1973 — 1975

Skills

• Flash
• User-Centered Design
• Prototype
• Information Design
• User Experience Design
• Cms
• Web Development
• SEO
• Digital Media
• User Interface
• Lead Generation
• Information Architecture
• Content Management
• Analytical Skills
• Wireframes
• User Interface Design
• Interaction Design
• Web Analytics
• Integrated Marketing
• Usability Engineering
• Requirements Analysis
• Social Media
• 3d Visualization
• Interactive Marketing
• Graphic Design
• User Experience
• Content Strategy
• Marketing Strategy
• Sitecore
• Marketing Automation
• Intranet Strategy
• Advertising
• Strategy
• Experience Design
• Interactive Advertising
• Usability
• Search Engine Marketing (Sem)
• Creative Strategy
• Search Engine Optimization (SEO)
• Wireframing