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Start for FreeAlberto Blanco
Digital Products Strategist @SRAM
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WORK HISTORY
Digital Products Strategist @SRAM
Chicago, IL, US
EDUCATION
University of Miami
BA, Advertising & Marketing
Miami Dade College
Associate of Arts - AA, Art/Art Studies, General
Belen Prep School
High School, High School/Secondary Diplomas and Certificates
SKILLS
ABOUT ALBERTO BLANCO
The plethora of digital touchpoints presents a transformational point for modern business. Mapping a clear digital path forward is my specialty.As an outside advisor, I rethink how business works in today\'s digitally altered reality. Bringing the “know-how” of building best-in-class digital properties – from business case to design, execution, launch, and adoption. Decades of hard-won successes have honed my talent/skill stack into a very sharp spear, indeed. With a 30+ year track record of solid outcomes. Now at my peak, I hit the ground running, uncovering inefficiencies and finding competitive insights, solving the big challenges through IP worthy innovation by applying world-class methodologies. Whether that means process improvement through automation, increased engagement through better user experiences or brand positioning to boost market share. On the consumer side, I’ve produced award-winning ads, websites, mobile and tablet apps, led hundreds of projects including programmatic campaigns, SEM/SEO, email remarketing, social media campaigns, mobile-first strategies, POS solutions, most with heavy CRM/CLM/CMS/API integrations. On the operations side, I\'ve designed enterprise-level software and helped architect the underlying systems. Most recently: a full customer service system for one of the largest health insurances’, transformed end-to-end operations for the nation’s largest caregiver and helped the largest energy services company reimagine their next-gen seismic modeling applications and optimized their hyper-computing management solution. Clients include: GE Worldwide (DAOR), Fujifilm (DAOR), FOX TV, Hasbro, Sony, Samsung, Manpower, Adecco, ExpressPros, Humana, Metlife, Weatherford, Exxon, Schlumberger, BHP Billiton, Nissan, PSE & G, Pfizer, Merck, CitiBank, Michelin Tires, CSpire, Henry Schein, LCBO, JPMC, LoyaltyOne, SchoolNet, New Classrooms, NY Department of Education, Home Shopping Network, Rogers, SportsChek, HMSHost, and others.
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