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Alberto Blanco

Digital Products Strategist @SRAM

Raleigh-Durham-Chapel Hill, NC, US
EMAILS
a••••••@sram.com
MOBILE NUMBERS
+12•••••••07

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WORK HISTORY

May 2021 — Present

Digital Products Strategist @SRAM

Chicago, IL, US

EDUCATION

1978 — 1982

University of Miami

BA, Advertising & Marketing

1976 — 1978

Miami Dade College

Associate of Arts - AA, Art/Art Studies, General

1973 — 1975

Belen Prep School

High School, High School/Secondary Diplomas and Certificates

SKILLS

FlashUser-Centered DesignPrototypeInformation DesignUser Experience DesignCmsWeb DevelopmentSEODigital MediaUser InterfaceLead GenerationInformation ArchitectureContent ManagementAnalytical SkillsWireframesUser Interface DesignInteraction DesignWeb AnalyticsIntegrated MarketingUsability EngineeringRequirements AnalysisSocial Media3d VisualizationInteractive MarketingGraphic DesignUser ExperienceContent StrategyMarketing StrategySitecoreMarketing AutomationIntranet StrategyAdvertisingStrategyExperience DesignInteractive AdvertisingUsabilitySearch Engine Marketing (Sem)Creative StrategySearch Engine Optimization (SEO)Wireframing

ABOUT ALBERTO BLANCO

The plethora of digital touchpoints presents a transformational point for modern business. Mapping a clear digital path forward is my specialty.As an outside advisor, I rethink how business works in today\'s digitally altered reality. Bringing the “know-how” of building best-in-class digital properties – from business case to design, execution, launch, and adoption. Decades of hard-won successes have honed my talent/skill stack into a very sharp spear, indeed. With a 30+ year track record of solid outcomes. Now at my peak, I hit the ground running, uncovering inefficiencies and finding competitive insights, solving the big challenges through IP worthy innovation by applying world-class methodologies. Whether that means process improvement through automation, increased engagement through better user experiences or brand positioning to boost market share. On the consumer side, I’ve produced award-winning ads, websites, mobile and tablet apps, led hundreds of projects including programmatic campaigns, SEM/SEO, email remarketing, social media campaigns, mobile-first strategies, POS solutions, most with heavy CRM/CLM/CMS/API integrations. On the operations side, I\'ve designed enterprise-level software and helped architect the underlying systems. Most recently: a full customer service system for one of the largest health insurances’, transformed end-to-end operations for the nation’s largest caregiver and helped the largest energy services company reimagine their next-gen seismic modeling applications and optimized their hyper-computing management solution. Clients include: GE Worldwide (DAOR), Fujifilm (DAOR), FOX TV, Hasbro, Sony, Samsung, Manpower, Adecco, ExpressPros, Humana, Metlife, Weatherford, Exxon, Schlumberger, BHP Billiton, Nissan, PSE & G, Pfizer, Merck, CitiBank, Michelin Tires, CSpire, Henry Schein, LCBO, JPMC, LoyaltyOne, SchoolNet, New Classrooms, NY Department of Education, Home Shopping Network, Rogers, SportsChek, HMSHost, and others.

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