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Start for FreeB. J. Naedele
President & Chief Commercial Officer @Transformco
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WORK HISTORY
President & Chief Commercial Officer @Transformco
Chicago, IL, US
Corporate Officer.$250M+ revenue,$75M+ EBIT. Member services + financial services + home services X technology.Turnarounds are challenging, but transformations are even harder because not everyone sees the direction you’re heading in or your destination.
EDUCATION
Duke University
MBA
College of the Holy Cross
Bachelor of Arts
SKILLS
ABOUT B. J. NAEDELE
I build, scale, and transform sports/fitness, fintech, and consumer businesses.Currently running a $250M+ loyalty, fintech, and home services portfolio through a complex transformation while serving on boards of PE/VC-backed companies in sports/fitness and fintech. Co-created NikePlus and helped ignite the connected fitness revolution. Launched & led Nike\'s membership and DTC transformation, scaling from 50M to 125M members and $700M to $1.4B in revenue. Led what Sports Illustrated called \"the most comprehensive single-sport analysis ever crafted\" to transform Duke Football into ACC Champions. Co-founded and led one of the first NIL collectives in college sports. Career built on a GE Capital finance foundation, Fortune 500 operating experience, and deep roots in data, analytics, and technology.Board: GORUCK • Stake • Aress Financial (Co-Founder)Operating: President & CCO, Transform | Former VP/GM, NikeSports: Durham Devils Club (Co-Founder)| Duke Football Transformation | Nike-NFL | NextUp VenturesFitness: Sandlot Technology (Co-Founder)| Omorpho
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