Get your Emails warmed up and ready to send
Build sender reputation and reach more inboxes with automated email warmup.
Warm up your emails
Starting at $49/month
Betty Crowe
Principal, Retention & Engagement Marketing Lead @Everfi
Signup · Get unlimited contacts
WORK HISTORY
Principal, Retention & Engagement Marketing Lead @Everfi
Dallas-Fort Worth, TX, US
Everfi was divested from Blackbaud on December 31, 2024, becoming a stand-alone company. Role expanded in September 2025 to include internal communications.• Lead end-to-end, multi-brand customer communications strategy to drive retention and engagement across the lifecycle, including planning, copywriting, segmentation, build, QA, and deployment in Gainsight and HubSpot, with analytics and a centralized Asana calendar for stakeholder visibility.• Sent targeted customer emails in 2025, exceeding B2B benchmarks by 8% in click-to-open rate, achieving 2x the benchmark for average opens per unique opener, and contributing to a 14% increase in renewal rate.• Direct cross-functional initiatives with marketing operations, engineering, customer success, and data teams to maintain Salesforce mailing list integrity, rebuild critical capabilities disrupted during the system transition following divestiture, and train teams on new systems.• Co-manage two internal communications campaigns since September 2025, delivering monthly and quarterly updates on product, HR, branding, and customer initiatives using PowerPoint, Teams, and Workshop, achieving average open rates of 77–88%.
EDUCATION
SMU Cox School of Business
Master of Business Administration (MBA), Concentrations: Leadership & Brand Management
University of Florida
Bachelor of Science - BS, Major: Advertising Minor: Spanish
ABOUT BETTY CROWE
Passionate about creating meaningful impact, I am a marketing professional with extensive experience in marketing operations, cross-functional collaboration, marketing analytics, customer communications, and event management. I’ve led campaigns and projects across nonprofits and Fortune 50 companies, grassroots initiatives and national programs, multicultural and total consumer markets, client-side and service-side roles. Recognized for building strong relationships, driving results, and executing strategies, I excel at seeing the big picture and turning plans into measurable outcomes.Outside of corporate marketing, I bring a holistic approach to well-being as a Reiki practitioner, supporting individuals and pets of all ages and health backgrounds, fostering peace, relaxation, and wellness.I thrive at the intersection of business and purpose, combining creativity, empathy, and vision to help organizations grow while delivering meaningful impact to the people and communities they serve.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.