Betty Jo Roberts
Vice President, Consumer Marketing Strategy @Cox Communications
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WORK HISTORY
Vice President, Consumer Marketing Strategy @Cox Communications
EDUCATION
Old Dominion University
MBA Certificate
University of West Georgia
BBA, Management
ABOUT BETTY JO ROBERTS
An effective strategist who leverages industry knowledge, a passion for her team, the customer, and the business; bolstered by an unwavering commitment to excellence to deliver with purpose and pride. Demonstrated record of successfully establishing relationships, motivating teams, and influencing boundary partners across a highly matrixed organization to deliver results, leading to increased scope and responsibility during a 20-year tenure with Cox. Expertise in leading teams of professionals in the development and implementation of effective strategies that meet and exceed operating and revenue targets. During tenure with Cox, has experience leading the development of consumer insight led product value propositions and messaging strategies, campaign development, including online and offline media strategy, and product marketing for Cox Business, Homelife and regional product deployments. Results-driven Marketing Professional with broad based enterprise experience, serving in roles that span both region and center marketing operations.
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