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Bethany Dalby

Sr Product Manager, Consumer Data Science and Personalization @Nike

Portland, OR, US
EMAILS
b••••••••@nike.com
MOBILE NUMBERS
+12•••••••94

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WORK HISTORY

Jun 2020 — Present

Sr Product Manager, Consumer Data Science and Personalization @Nike

Portland, OR, US

Drive data science products and strategy that enable personalization on websites and mobile applications, in order to increase revenue and customer engagement.• Manage adoption of advanced metrics to evaluate effectiveness of editorial articles, product marketing images/videos and product digital assets to improve future content and product material.• Setup and deploy A/B tests to evaluate consumer responses to machine learning powered features.

EDUCATION

N/A

University of Michigan

Bachelor of Science - BS, Computer Engineering

2009 — 2011

The University of Chicago Booth School of Business

Master of Business Administration - MBA

SKILLS

ManagementStrategic PlanningSoftware DevelopmentProject ManagementProduct MarketingConsultingProduct ManagementProgram ManagementBusiness Process

ABOUT BETHANY DALBY

I have extensive experience as a product manager in software product development and go-to-market activities within Artificial Intelligence and Machine Learning. I have demonstrated success in all phases of software implementations targeting mobile devices, websites and servers.

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