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Axel Rebien
CEO @Serrala
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WORK HISTORY
CEO @Serrala
Hamburg, DE
Serrala is a leading global innovator in financial software solutions that enable organizations to optimize their financial processes. With nearly 40 years of experience in the industry, Serrala\'s solutions automate, reduce costs, and improve visibility into cash flow. The company serves over 2,500 clients in over 70 countries around the world.
EDUCATION
Technische Universität Chemnitz
Dr. rer. pol., Enterprise Evaluation
Bremer Landesbank
Trainee Banking
Leibniz Universität Hannover
Diplom-Ökonom, Economics
ABOUT AXEL REBIEN
I’m Axel, a finance and technology leader committed to advancing the Office of the CFO through automation. As CEO of Serrala, I lead a global team that is transforming financial operations with AI, real-time analytics, and automation, giving finance leaders the tools to move beyond manual processes and focus on what truly drives business forward. My career has been built around scaling businesses, driving transformation, and leading through change. Before becoming CEO, I served as Serrala’s CFO, where I experienced firsthand what finance teams need to succeed. Before that, I was the CEO of Unzer and led financial strategy and business transformation at PharmaSGP SE and Tom Tailor Holding SE, where I successfully took the company public. I know what it takes to grow, innovate, and lead through change. Now, I’m focused on accelerating Serrala’s global growth and expanding the impact of finance automation. Serrala is the global leading Office of the CFO platform for a true end-to-end offering focusing on process automation, data insights, and payments optimization. As finance leaders navigate rapid transformation, my mission is to equip them with the technology and insights needed to drive smarter decisions and long-term success. Let’s connect. I\'m always open to discussing finance, technology, and the industry’s future.
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