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Anshuman Singh
Associate Director, Digital Customer Engagement, Eastern Europe and Russia @Radisson Hotel Group
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WORK HISTORY
Associate Director, Digital Customer Engagement, Eastern Europe and Russia @Radisson Hotel Group
Gurugram, IN
Marketing Activation: Develop and Lead regional marketing and communications teams across PR, social media, content, loyalty, e-commerce, and CRM—ensuring seamless campaign execution and new hotel activation.Branding & Experience: Ensure brand compliance and localization across our portfolio, working closely with global teams to adapt brand experiences to regional relevance.Loyalty & Partnerships: Champion the Radisson Rewards Program, embedding it into all commercial strategies.Digital & System Contribution: Identify online revenue opportunities and mitigate risks, enhancing hotel and regional digital performance.
EDUCATION
Rennes School of Business
Master of Science (MSc), International Luxury and Brand management
Institute of Management Studies,Noida
Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General
SKILLS
ABOUT ANSHUMAN SINGH
At Radisson Hotel Group, our team has propelled digital customer engagement to new heights, focusing on personalized CRM strategies that nurture member experiences. My role as Associate Director centers on evolving our brand communication, ensuring that each marketing message resonates deeply with our diverse clientele across email, web, and app platforms.With a solid educational foundation in Marketing Management, I\'ve leveraged my expertise to design innovative loyalty programs and multichannel campaigns that drive engagement and retention. Our collaborative efforts have successfully aligned with the company\'s transformational goals, reflecting a commitment to excellence and a strategic mindset that thrives on innovation and customer-centricity.
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