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Ana Carolina Coronell
Head of Fulfilled by Amazon Growth @Amazon
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WORK HISTORY
Head of Fulfilled by Amazon Growth @Amazon
Mexico City, MX
Built and led a 6-person team to outpace plan in FBA growth, while institutionalizing channel strategy, profitability frameworks, and governance models that strengthened seller engagement, cross-functional alignment, and sustainable Marketplace expansion.Directed FBA channel growth by establishing cross-functional performance frameworks and KPIs, aligning sales and partner teams; institutionalized milestones that ensured sustainable expansion, stronger seller engagement, and long-term profitability. Drove outperformance in key growth metrics, exceeding goals by +113 bps in program adoption and +192 bps in FBA share of total Marketplace units, while strengthening stakeholder management via clear governance model with partner and tech teams
EDUCATION
The University of Texas at Austin
Bachelor's Degree, Business Administration; Finance; Economics
Duke University - The Fuqua School of Business
Master of Business Administration (M.B.A.)
ABOUT ANA CAROLINA CORONELL
I am a motivated, data driven professional that has experience working in industry leaders in tech and retail. I have worked in global, regional and local roles and have experience working in teams that are both multi-functional and located in different continents. In corporate Finance, I focused on improving internal controls, supporting Marketing and Purchasing Departments and creating roadmaps to diversify revenue streams. In operations I worked both with a private brand and major vendors. For private brands, I lead the relationship with factories while negotiating lead time and raw material purchases. For major vendors, I forecasted inventory needs and streamlined the seasonal purchasing process.In advertising, I have worked with major advertisers to improve their KPIs while using data driven creative insights. My team focuses on leading educational initiatives to improve advertisers’ knowledge about usage policies.In my spare time, I practice windsurf and like to paint in watercolors.Digital TransformationCustomer ObsessionInnovationData DrivenRegional RolesWorld Wide RolesRetailFortune 500 CompaniesTechnologyAdvertisingSupply ChainEmpoweringDemand PlanningCompetitive AnalysisNegotiationSales SupportData Driven InsightsConcise CommunicatorCandid Emotional IntelligenceLeaderGlobal LeaderCross Functional TeamsBusiness Partnerskey Performance Indicators (KPIs)Budget StrategyStrategic SourcingRisk CommunicationMarketing StrategyData StrategiesInfluencer MarketingStrategyCommunicationStrategic SourcingProduction PlanningLogistics AnalysisCross-functional Team LeadershipProblem SolvingBudgeting & ForecastingSupply Chain DirectorDirector of MarketingDirector of OperationsHead of Campaing
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