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Ana Cecília Tres
Design & Experience Coordinator Youcom @Lojas Renner S.A.
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WORK HISTORY
Design & Experience Coordinator Youcom @Lojas Renner S.A.
Responsible for structuring the Design and Experience department, defining processes, practices, annual goals, and the team’s purpose- Lead Design and Experience efforts, co-developing and unfolding business strategy with teams, and contributing to the development of products, services, and overall brand experiences- Guide the team with a focus on quality and consistency of deliverables through project and product prioritization and oversight- Promote a culture and mindset of Design and User Experience across the organization, encouraging research practices and discovery methodologies- Mentor teams and partners to align their work with the company’s strategic goals, fostering the creation of intuitive, business-oriented interfaces- Conduct in-store visits to understand the customer experience and identify pain points and improvement opportunities- Serve as a technical reference in multidisciplinary teams and projects- Collaborate with Product and Portfolio teams to implement OKRs and rituals focused on continuously tracking user feedback across digital channels- Oversee research processes within the digital product tribe, significantly enhancing the quality of deliverables.
EDUCATION
Standard English Course
B1 (Pre-Intermediate)
uiBoost-design
User Interface
PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul
Pós-graduação Lato Sensu
Unochapecó - Universidade Comunitária da Região de Chapecó
Bacharelado em Design de visual, produtos e games
Unochapecó - Universidade Comunitária da Região de Chapecó
Pesquisa Científica em Design de Experiência, Usabilidade, Interfaces Digitais
Escola Conquer
Pós-graduação Lato Sensu - MBA
ABOUT ANA CECÍLIA TRES
I translate consumer behavior into strategy. This is the essence of my work as a…
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