Amy Wing
Senior Program Manager @Lenovo
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WORK HISTORY
Senior Program Manager @Lenovo
Denver, CO, US
Responsible for defining, launching, and executing key strategic programs for the Global APOS (After Point of Sale-upsell and renewal) business and interpreting global initiatives.• Develops quarterly business plans and targeted campaigns, and responsible for KPI setting/measurement, training, and in-quarter management.• Cultivates an environment of collaboration, accountability, and empowerment, driving efficient processes and successful outcomes. Oversees and manages agencies and internal teams for projects.• Forecasts and manages $MM budget; creates activity-based models, estimates costs, and expected ROI.• Partners with stakeholders to define project scope, goals, and deliverables, ensuring alignment and synergy with organizational objectives and goals.• Expanded global audience reach by 50% through the identification and engagement of previously untapped segments within the database (Lenovo); resulted in an increased revenue by 52%($M+ annually).
EDUCATION
University of Minnesota
Bachelor’s Degree, Marketing
SKILLS
ABOUT AMY WING
Strategic Global Marketing Leadership• A Digital Marketing Director with global experience driving demand and a proven track record of increasing revenue growth for luxury brands and Fortune 500s such as Lenovo, Google, and Exclusive Resorts.• Effectively plans key strategic programs to meet measurables by translating overarching goals into actionable marketing strategies that generate $MM revenue.• Executes integrated marketing strategies through the utilization of data to inform and enhance the marketing process. Analyzes data to look for new audiences.• Uses visionary campaigns and leverages innovative techniques in the ever-changing landscape of social media, search, and programmatic.• Strategically leads high-performing marketing teams using an Achiever leadership style and consistent communication; fosters collaboration for a positive and inclusive work environment.• Consistently surpasses KPIs by implementing data-driven and strategically crafted marketing campaigns and targeting approaches.• Forecasts and managed budgets up to $MM. Looks for areas to cost optimize and determine ROI.• Industries & Size Companies: Travel, Technology, Luxury Brands, small companies up to Fortune 500• Awards: Gold Star Award at TSIA World
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