Amy Lunceford
Director, Client Partnership @RKD Group
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WORK HISTORY
Director, Client Partnership @RKD Group
US
EDUCATION
Stephen F. Austin State University
Communications & Marketing
SKILLS
ABOUT AMY LUNCEFORD
Amy Lunceford is a fundraising and client experience leader with 30+ years of nonprofit success at both the agency and client levels. She is known for pairing data‑driven strategy with heart‑centered storytelling to help exceptional nonprofit partners raise millions through omnichannel programs that integrate Client Services, Creative Development, Segmentation, and Production.For Amy, the heart of successful fundraising is relationships—a relationship of trust with the organizations she serves and honest, consistent communication with the right donors. Her approach is clear: data informs strategy, a true connection to the cause shapes the message, segmentation charts the path, and disciplined implementation delivers the work into the hands of decision-makers.A lifelong learner, Amy embraces the evolving science of fundraising while mentoring the next generation of practitioners. Authenticity, compassion, and decisive action guide her leadership, whether she’s architecting a complex, multi-channel campaign, solving problems in real-time, or rolling up her sleeves alongside the team. Amy’s goal is simple and ambitious: to leave the world better than she found it—one relationship, one message, and one donor experience at a time.
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