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SVP, Strategic Growth @RKD Group
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WORK HISTORY
SVP, Strategic Growth @RKD Group
EDUCATION
Seattle University
Master's degree , Non-Profit/Public/Organizational Management
Seattle Pacific University
Bachelor of Arts - BA, Marketing
ABOUT HEIDI CASTER
Senior marketing and business development executive with a 28-year record of delivering exceptional results for nonprofit and for-profit clients and marketing agencies. Proven leader in strategy development, business growth, and client relationships. Known for high integrity, executional excellence, and a deep passion for making meaningful impact. Strengths: entrepreneurial leadership, strategic thinking, creative problem solving, developing committed client relationships, acquiring new constituents, inspirational team building, strong written and verbal communication skills including public speaking, developing systems and processes.Key Accomplishments:*Trusted advisor for national and regional nonprofits across sectors including relief and development, health and disease, social services, faith-based organizations, and the arts.*Achieved 606.9% YOY revenue growth and 194.2% revenue growth over BDI’s strongest prior sales year.*Reached $8.2M in new sales at RKD in Q1-Q2 2023, which represented 76% of total agency growth in 2023 and 178% increase in revenue over the prior year.*Co-led new business development efforts as a VP at Masterworks. Key contributor to the highest new business sales revenue obtained by the agency from 20••••19 with sales tripling over the prior year from $1 million to $3.1 million (net).*Developed and launched outbound go-to market strategies for Veritus Group that increased content subscribers by 25% year-over-year, new contacts by 95%, webinar attendees by 206%, and doubled the size of on-line course participants.*Partnered cross-functionally to align market insights with campaign strategy – frequently building custom pitches, decks and storytelling tools that converted.*Delivered complex product and service offerings with clarity and narrative precision, making them relevant and actionable for clients and stakeholders.*Consistently praised for speed, strategic clarity, and creative intuition – blending vision and execution to move fast with purpose
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