Amy Armstrong Smith

About Amy Armstrong Smith

EXPERIENCED SALES, NATIONAL ACCOUNT, AND BUSINESS DEVELOPMENT MANAGER A Record of…

Experience

1. Director of National Accounts

   Hess Persson Estates

   Jun 2021 — Present · Cincinnati, OH, US

   Led company initiatives and strategies to expand and foster relationships with large, multi-state strategic accounts at a family-owned company with produces outstanding, highly acclaimed wines from Napa Valley.• Developed and implemented sales strategy for The Hess Collection on Mount Veeder and the Lions Head Collection of Napa Valley; led cross-collaboration with internal teams to drive market insights and streamline planning process efficiencies.• Established and maintained account buyer relationships, conducted headquarters calls, and managed business with Kroger, Target, Walmart, Sam’s Club, Whole Foods, Total Wine & More, Walgreens, CVS, and Wine.com.• Consistently met and exceeded sales goals; awarded Salesperson of the Year in 2023 out of 42 nationwide.• Developed annual sales plans and set objectives to achieve goals; prepared and led quarterly business reviews using insight driven commentary to identify issues, and action-based conversation to solve gap to goal and deliver plan. • Worked with distributor partners to present and launch new items, securing incremental distribution and promotional activity; consistently assessed, clarified, and validated customer needs to add value to their business.• Provided indirect leadership and coaching to four Regional Chain Managers that handled national accounts at the local level.• Successfully sold-in and launched Hess Maverick Ranches wines into Kroger after strengthening a strained relationship.

Education

• University of Dayton

  Bachelor of Science (BS), Business Administration in Marketing

  1982 — 1986

• Archbishop Alter High School

  College/University Preparatory and Advanced High School/Secondary Diploma Program

  1978 — 1982

• University of Madrid

  International Study Abroad

  1985 — 1985

Skills

• Categorization
• Data Analysis
• Promotions
• Pricing
• Syndicated Data
• Specialty Markets
• Business Planning
• Distributed Team Management
• Ac Nielsen
• Customer Marketing
• Sales Management
• Pricing Strategy
• Shopper Marketing
• Retail
• Territory Sales
• Category Management
• Key Account Development
• Broker & Distributor Management
• Strategy
• Wine
• Trade Fund / P&L Management
• Team Leadership
• Competitive Analysis
• Sales & Marketing Strategy
• Nielsen
• Sales
• National Accounts
• Trade Marketing
• Consumer Products
• Relationship Building
• Customer Insight
• Forecasting
• Grocery
• Distribution
• Infoscout
• Alcoholic Beverages
• Iri
• Retail Execution
• Market6