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Start for FreeAlison McCarthy
VP, Director of Advertising @Salem Five Bank
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WORK HISTORY
VP, Director of Advertising @Salem Five Bank
Liaison with external advertising/marketing agency to develop brand strategy and creative -Responsible for cross-channel marketing efforts to drive business to the organization (social strategy and supervision, collateral development, owned media creative messaging and development)-Supervise paid search efforts, guiding an external partner -Support multiple business lines (commercial, insurance, wealth, mortgage, retail) with marketing efforts
EDUCATION
Dickinson College
B.A. Fine Arts, Art History
SKILLS
ABOUT ALISON MCCARTHY
Highly accomplished marketing professional with deep and diverse experience across a wide…
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