Alicia White
Senior Consultant, Strategy @Concentrix Catalyst
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WORK HISTORY
Senior Consultant, Strategy @Concentrix Catalyst
I help clients uncover user needs and turn insights into meaningful strategies. My work spans research, journey mapping, persona development, messaging, and service design. I collaborate with cross-functional teams to align business goals with real customer experiences. Highlights: • Led research and journey mapping for clients like Uber, Dropbox, Cisco, and Domo to improve support experiences, onboard new users, and refine internal sales enablement • Conducted over 25 user interviews across multiple industries to develop personas, uncover pain points, and inform marketing and experience strategy • Collaborated with creative, design, and product teams to transform research into content, messaging frameworks, and go-to-market plans • Presented insights and strategic recommendations to senior stakeholders, supporting enterprise transformation and CX improvement initiatives Industries supported include tech, HR, SaaS, and B2B
EDUCATION
Bellevue College
Associate in Business Degree (DTA/MRP)
University of Washington - Michael G. Foster School of Business
Bachelor of Business Administration - BBA
ABOUT ALICIA WHITE
I help brands understand their customers and design smarter, more human experiences. My…
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