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Senior Consultant @Softys
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WORK HISTORY
Senior Consultant @Softys
Sao Paulo, BR
Help Softys to improve its process and procedures in marketing, trademarking and customer services for the professional segment
EDUCATION
Digital House Brasil
Curso Técnico Integrado, Gestão de Produtos Digital
Universidade Estadual de Campinas
Bachelor, Agricultural Engineering
BSP - Business School São Paulo
Master of Business Administration (M.B.A.), Business Administration Management
ABOUT ALEXANDRE DE CARVALHO
PROFESSIONAL PROFILE PROFESSIONAL SKILLS Executive with solid background, more than 20 years of experience in Marketing, Trademarketing and Sales in global multinationals. Responsible for managing renowned brands, strategy, branding, communication, digital marketing, innovation, design, P&L management, annual planning and project management. Strategic profile or hands on according to the company\'s demands, creating and implementing policies and strategies, developing processes, plans and actions engaged in marketing objectives, improving results and business profitability. Strong orientation in people management, training and development of high performance teams, mentoring, leadership, systemic vision, support to business areas, setting goals, identifying opportunities for continuous improvement to innovate, optimize processes, increase efficiency and effectiveness observing the best market practices. Strong market vision, analytical capacity and search for results, high resilience, dynamism, initiative, flexibility, strategic and business vision, efficient problem solving, crisis management, strategic support in executive decision making, persuasive communication, strong skills negotiation with stalkholders, internal and external customers. PROFESSIONAL SKILLS Strategic planning, marketing and business strategies, digital marketing, agile methodology, brand management or branding, innovation, shopper experience, costumer marketing, communication plans, organization of events and fairs, product launches, sales management, project management brand and portfolio transformation and repositioning, growth revenue, trademarketing, merchandising, sales planning, market intelligence, in-depth product and customer knowledge, customer value creation, S & OP, pricing and financial analysis, market assessment, customer demand products, market and consumer research, trend analysis, competition analysis, budget management, KPI\'s structuring, performance analysis and monitoring, market analysis, marketing and sales strategy, pricing, brand development, product launches, portfolio of products, development of partnerships and strategic alliances.
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