Alexis Massie

About Alexis Massie

I am a hardworking marketing graduate with a passion for market research and data analytics. I recently embarked overseas to play professional softball as well as manage a professional sports club. I have also worked at St. Edward\'s University Athletic Operations, specializing in marketing, promotions, and social media to increase fan attendance and engagement. In my role as a Field Marketing Representative for Celsius, I mastered skills such as product promotion, communication, teamwork, and event planning. My team and I increased local sales in Phoenix, Arizona, exceeding expectations. Through learning more in my coursework at Saint Edward’s University, I have grown fond of the data analytics side of marketing. I was blessed with the opportunity to run marketing campaigns for Community Animal Medicine Project nonprofit where I was able to master digital marketing tools such as Google Analytics 4. I also worked with nonprofit Camp For All, where I performed market research and analytics to increase donations. I have become well versed in SPSS, Excel, and other platforms through these experiences. I have achieved many certificates for digital media and am working to add more data analytical skills to my resume.

Experience

1. Territory Manager

   Techtronic Industries - TTI

   Jan 2025 — Present · Phoenix, AZ, US

Education

• St.Edward's University

  Bachelor of Business Administration - BBA, Marketing and Psychology

  2019