Alanna Cotton

About Alanna Cotton

Visionary Leader with 29+ years\' experience leading CPG and Technology Enterprises.…

Experience

1. President and Chief Business Officer North America

   Ferrero

   Aug 2022 — Present

   Responsible for Ferrero’s business in the U.S, Canada, and Caribbean, building upon it\'s growing footprint and capabilities for iconic brands like Kinder, Butterfinger, Nutella and Tic Tac, and cookie favorites such as Keebler, Famous Amos, and Mother’s. As a member of Ferrero Group’s Global Management Team, also responsible for supporting Ferrero’s global business strategy of strengthening its position in the sweet packaged food category. Ferrero North America is an important growth driver for the company and the fastest growing confectionery company in the market, experiencing double digit growth and guiding multiple brand turnarounds over the years. Ferrero North America has more than 4,400 employees across 8 offices, 12 plants and warehouses, and more than 50 retail stores and continues to expand its capabilities in North America, with a new Innovation Center with R&D Lab in the U.S. and a chocolate processing plant and Kinder Bueno line in Bloomington, Illinois.

Education

• Harvard Business School

  Executive Education, Global Executive Course

  2017 — 2017

• Stanford University Graduate School of Business

  MBA, General Management

• Northwestern University

  B.S., Environmental Engineering

Skills

• Strategic Planning
• Operations Management
• Cross-Functional Team Leadership
• New Business Development
• P&L Management
• Marketing
• Brand Development
• Marketing Strategy
• E-Commerce
• General Management
• Shopper Marketing
• Business Strategy
• Go-to-Market Strategy
• Customer Insight
• Business Planning
• Competitive Analysis
• Team Leadership
• Sales Management
• Consumer Products
• Start-Ups