Hugh McMullen

Director Corporate Communications @Ferrero

NJ, US

Drives sustained top tier press coverage, increasing share of voice versus competitors and reinforcing Ferrero’s growth and investment narrativeBuilt Ferrero’s executive visibility platform, securing speaking opportunities and thought leadership content across Sales, R&D, Supply Chain, Category Management, and Brand; launched an award-winning Halloween insights survey with coverage in CNN, FOX News, and national radioLeads crisis and issues management across functions, preventing and mitigating reputational damage from product recalls, production disruptions, labor disputes, investigative reports, and regulatory issuesShaped and executed Ferrero’s first ever proactive reputation building campaign in the market with a million dollar budget across paid, earned, and owned media; creating brand lift for the company as high as 30%

Ohio University

BS, Communication