Akshi Sharma

Technical Program Manager @Affine

Seattle, WA, US

Launched Marketing Attribution Analytics - a platform product enabling attribution of marketing channels,user traffic and campaign sources across Expedia Group\'s brands.Led cross-brand adoption across SEO,Paid channels,Social Media Teams providing unified attribution insights to optimize ROI tracking,campaign performance,improving budget allocation accuracy and influencing marketing investment decisions.Drove financial impact by implementing a centralized analytics hub -serving as a single source of truth for attribution, aggregate spend, and transaction data reporting.Developed and maintained attribution data pipelines to accurately link user clicks and sessions to correct marketing channels -enabling accurate spend tracking and data-driven marketing decisions.

Indian Institute of Management, Indore

Postgraduate Diploma, Project Management

BCET University

Bachelors of Technology, Computer Engineering