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Start for FreeAdilson Matteucci
Head of Product @Empiricus
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WORK HISTORY
Head of Product @Empiricus
Sao Paulo, BR
Led 100+ product launches in trading and crypto- Delivered an average ROI of 5 across launches- Managed high-impact campaigns such as:Revenue > R$ 15M (USD ~3M) with 22x ROI in 2025.ROI 6.8 on a $380k investment, generating $2.6M in revenue- Ensured continuous pipeline of launches: 1 per week in 2025, minimum 2 per month in 2024- Coordinated multidisciplinary teams: marketing, operations, telesales, compliance, product, and external partners- Optimized acquisition funnels across paid traffic (Meta, YouTube, Google) and organic growth leveraging influencers and copy trade products- Reported daily to CMO and CEO, providing KPI updates and proposing growth strategies.
SKILLS
ABOUT ADILSON MATTEUCCI
I’m a Product Leader and PMO with extensive experience in digital launches, product…
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