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Capacity Building & Communications Specialist @International Trade Centre
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WORK HISTORY
Capacity Building & Communications Specialist @International Trade Centre
Geneva, CH
Designed and led Training of Trainers workshops across Eastern Partnership, West Africa, and Asia, equipping several hundred SMEs, BSOs, and institutions with trade and market intelligence skills.Scaled the WACOMP B2B Matchmaking tool in West Africa from 250 to business profiles through targeted outreach and partnership engagement.Directed multilingual social media campaigns with ITC, WTO, World Bank, ICC and other partners, increasing Global Trade Helpdesk users by 75% in one month.Developed and delivered a dedicated AI tools training for SMEs in Eswatini, driving digital adoption and market diversification.Led regional implementation of the DEEP programme in ASEAN, supporting the certification of MSMEs on digital readiness and e-commerce.
EDUCATION
Swiss School of Economics
Master of Business Administration (M.B.A.)
Lyceum 21, Ufa, Russia
High School DIploma
Glion Institute of Higher Education
Bachelor’s Degree with Distinction
SKILLS
ABOUT ADELIYA RASHIDOVA
Working at the intersection of trade, institutional development, communications, and…
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