Ziad A.
Sr Director, Paid Social @Zimmerman Advertising
Signup · Get unlimited contacts
WORK HISTORY
Sr Director, Paid Social @Zimmerman Advertising
Fort Lauderdale, FL, US
EDUCATION
The Ohio State University
Bachelor of Science - BS, Marketing
Northwestern University
Master of Science - MS, Integrated Marketing Communications
The Ohio State University Fisher College of Business
Bachelor of Science, Marketing
ABOUT ZIAD A.
Paid Social leader with 14 years of digital marketing experience and over 9 years in global agency leadership driving growth for national and multinational brands. At Zimmerman Advertising, I lead paid social strategy and execution across major accounts, overseeing multi-million-dollar budgets, optimizing ROI, and guiding a high-performing team across Meta, TikTok, LinkedIn, Pinterest, Snap, and emerging platforms. My expertise spans full-funnel media strategy, creative testing, audience architecture, and performance analytics — translating complex data into clear business outcomes. I build frameworks that make paid social more efficient, automated, and profitable, while strengthening creative-media collaboration.I’m passionate about advancing how brands invest in social, connecting strategic planning, AI-driven optimization, and measurable impact.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.