Alejandro Ramirez

Paid Social Manager @Zimmerman Advertising

Fort Lauderdale, FL, US

Responsible for applying highly analytical and quantitative approaches to deliver campaign performance, financial responsibility, and assisting the Media and Client Service teams in managing client relationships.Responsibilities:Campaign Development/Execution:• Own the strategy and optimization recommendations on their respective accounts.• Extract and deliver data driven insights, both qualitative and quantitative, for client reports throughout the life of the campaign; identify optimization opportunities to implement both in real-time and long term.• Ensure all campaign builds are QA’d prior to launching including being a QA’er for other team members.• Ensure important documents like pacing sheets, strategy decks/recommendations, and status sheets are accurate and up to date.• Thorough hands-on experience and knowledge of social media platforms’ Business Managers and Ad Accounts – with knowledge of campaign objectives, ad formats, and activation and optimization features.• Knowledge and experience in creating audience recommendations and optimizations (1st Party, 3rd Party, custom audiences, LAL, Interests, Behaviors, etc.)• Experience managing large budgets and using tracking documents/tools like pacing sheets.• Monitoring new search or social trends and products and evaluating application to client.Leadership:• Drive paid social strategy and associated tactics to meet client’s goals, working closely with account lead(s).• Attend internal and client meetings, and clearly communicate complex topics and updates in a concise manner to both internal team members, and to client teams.• Effectively manage and develop junior team members (mentoring, training, etc.)• Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team• Own the relationship with agency partners – Facebook, Snapchat, Pinterest, LinkedIn, YouTube, Tik-Tok, and others for their respective clients

Miami International University of Art and Design

Film, Film/Video Production

Florida International University

Liberal Arts