Andrés M.
Programmatic Trader @Zimmerman Advertising
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WORK HISTORY
Programmatic Trader @Zimmerman Advertising
Miami-Fort Lauderdale, FL, US
Managed end to end paid media campaigns for: McDonald\'s, JetBlue Vacations, Paisly, Papa John\'s, Five Below, Jiffy Lube, Tropical Smoothie and Midas.• Programmatic: DV360, Yahoo, Roku and The Trade Desk. Paid Social: Meta, Snapchat, TitkTok, LinkedIn and Pinterest |$1MM+ Annual Budgets• Demonstrated proficiency in obtaining great CPM rates and generating substantial online ordering sales for Papa John\'s Pizza.• Successfully executed conversion campaigns with an impressive ROI of up to 40X for the mentioned brands.• Orchestrated a record-breaking 14 consecutive months of month-over-month sales growth for the Midas brand.• Analyzing campaign performance metrics and delivering regular reports to evaluate KPIs, using data insights for strategic campaign optimization.
EDUCATION
Humane Tecnológico Universitario de Negocios
Tecnología en Gestión Empresarial
Tecnológico de Monterrey
Master of Business Administration - MBA
Universidad ECOTEC
Bachelor of Business Administration - BBA
SKILLS
ABOUT ANDRÉS M.
Marketing professional passionate about achieving remarkable results through radical collaboration and genuine care for my clients.Key Product Marketing Competencies:• Development of sales and marketing collateral.• Development of positioning and messaging framework.• Gather audience and industry insights through research and data analysis.• Implementation of go-to market plan for ongoing product updates and feature releases. • Competitive intelligence and analysis of how to beat other offerings in the ecosystem to support sales and customer success teams.Key Paid Media Competencies:• End to end campaign management.• Training and mentoring Junior Buyers.• Ensuring effective allocation of advertising budgets across various campaigns and platforms.• Leveraging audience segmentation and targeting to engage specific demographics and user profiles.• Analyzing campaign performance metrics and delivering regular reports to evaluate KPIs, using data insights for strategic campaign optimization.Key Achievements:• Effectively implemented conversion campaigns, achieving an outstanding ROI of up to 100X for an account.• Directed an unprecedented 14 consecutive months of MoM sales growth for an account.
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