Zhen Hua L.

About Zhen Hua L.

Hi There! I\'m a highly skilled Revenue Operations professional in B2B digital advertising and SaaS sectors. My core competencies include Salesforce administration, sales process optimization, data analysis and reporting (SQL, Snowflake, Excel, Tableau), and workflow automation (Asana, Workato). I have a proven track record of streamlining operations, enhancing CRM systems, and delivering data-driven insights that improve efficiency and drive revenue growth.I\'m passionate about leveraging my skills to optimize processes, improve sales and marketing alignment, and accelerate revenue growth. I\'m always eager to learn and take on new challenges in the operations space. Feel free to reach out if you\'d like to discuss revenue operations, data-driven strategies, or potential opportunities.

Experience

1. Revenue Operations Analyst

   Asana

   Dec 2023 — Present · San Francisco, CA, US

   Role Details: Leveraged expertise in sales operations and functional data analysis to enhance Asana\'s revenue operations, driving sales process enhancements, automation development, and efficiency analysis to enable sales representatives to save up to 2 hours daily, while also serving as the primary functional data analyst for the entire Rev Ops team, providing actionable insights using Snowflake, Excel, and Salesforce Reporting- Drove revenue operations efficiency by dedicating efforts to both sales process enhancements, automation development, and efficiency analysis, as well as serving as the primary data analyst for the Rev Ops team- Contributed to the Revenue Operations team\'s key metric of saving sales representatives 2 hours of work per day through process improvements and automation- Demonstrated expertise in data analysis by leveraging Snowflake to provide actionable insights, such as analyzing revenue by sales type (e.g, self-serve) and determining market penetration within specific sectors (e.g, Education and Government)- Designed the sales process and reporting structure for Asana\'s AI Studio product launch, collaborating with the sales compensation team to create a comprehensive Salesforce dashboard that served as the C-suite\'s single source of truth for product performance- Revamped the internal Revenue Operations inbox workflow to automate the end-to-end ticket process, from pre-filling seller details (e.g, revenue code, team hierarchy, team geography) and providing immediate access to relevant Salesforce object information within Asana upon submission, reducing ticket submission time for sellers and streamlining processing for both the Sales team and the Rev Ops team.

Education

• University of California, Santa Cruz

  Bachelor's degree, Business/Managerial Economics